As part of the Alumni Speaker Series, Chris McDonald spoke onInnovation in the Global Steel Industry on Friday 27 November 2009.
Chris was sponsored by Corus while he took his degree here, joined them after graduating, and is now Department Manager for Steelmaking and Continuous Casting at Corus Research, Development and Technology.
The steel industry experiences intense competition with products produced at close to marginal costs. Chris described how Corus strategy is to give the best value from innovation. To this aim, the innovation model adopted at Corus helps them predict the best time to invest in new steel technology and develop capabilities by exploiting the innovation curve. He also highlighted the benefits of their innovation adoption model that helps Corus Management to make strategic decisions and estimate success. He finally demonstrated how innovators obtain higher operating profit by being the first ones out in the market.
The next Alumni Speaker Series talk will be The Potential of an Integrated Biosensor System by Dr Duncan Purvis of Universal Sensors on Friday 29 January 2010, at 5 pm.